Project Management
in 2017/2018
![CAWEB project management](https://marquesvrablova.eu/wp-content/uploads/2022/04/caweb-1.jpg)
Overview
This student project took a year to accomplish – it was an important part of the second year of the master’s program and I was the project manager.
I was responsible for the following:
- Management of a 20 people team
- Creating 5 strategic pillars to accomplish the objectives:
- Technical – what concerns the performance of the website
- Editorial – every week we had to publish an article in both English and French relevant to the domain of the Master (then use the advantage for further social communication)
- Social Media – Bring social awareness and engagement
- Graphical – Social media support, content media creation, and print
- SEO – Online visibility improvement, analysis and optimization of the existing website
- Physical and remote team management (during their holidays, apprenticeships, and Master’s visits to San Fransisco and Cape Town)
- Conflict-solving
Team Objectives
- Increase master’s visibility – improve SEO
- Enrich social media with graphical content and increase the number of subscribers
- Improve our blog – more publications and translations
- Graphical redesign for print and web
- Reduce the loading time of the site, and correct the biggest technical problems
My Objectives
- Thoroughly explain to team members their tasks and help/guide them in their work. Maintain good communication with internal and external parties.
- Motivate everyone in the teams to perform their respective tasks without conflict.
- Delegate the appropriate tasks to the team leaders so that everything goes as planned.
- Add Google Analytics to the site.
- Create the Benchmark and compare it with our biggest competitors.
- Reporting
- Create a document containing all the proposals, advice, graphic models, and tree structure for the handover.
Tools used
- Trello
- Figma
- WordPress
- Photoshop, Illustrator, InDesign, Premiere Pro, After Effects
- Google Suite
- Google Analytics…
Market Research
I conducted the market research in the form of a benchmark that I have then compared with our biggest competitors. This document was then shared with the head of the Master’s program. Below, is the look of the website before our project started.
![Old version of Caweb website](https://marquesvrablova.eu/wp-content/uploads/2022/04/caweb-old-version-of-the-website-300x244.jpg)
User Research
Research goals
To improve the existing situation, we had to understand the website visitors. Therefore, we had to divide it into two categories:
- Recruiters – aka companies working with the master to hire its students for the mandatory apprenticeship throughout the entire second year
- Visitors – aka potential students searching for the right information and a possibility to enroll
Research findings
- The program holds a strong differentiation aspect – internship, apprenticeship, and visiting trips to international companies
- Companies need to have a clear flow to get the information they need and contact us
- Visitors (potential students) also need a clear flow to get the information they need and an easy way to enroll
Propositions
![](https://marquesvrablova.eu/wp-content/uploads/2022/04/wireframe-desktop-186x300.png)
![](https://marquesvrablova.eu/wp-content/uploads/2022/04/wireframe-mobile-36x300.png)
![](https://marquesvrablova.eu/wp-content/uploads/2022/04/proposition-300x219.jpg)
![](https://marquesvrablova.eu/wp-content/uploads/2022/04/graphics-charter-300x192.jpg)
What did I learn?
I gathered a lot of experience through this project, especially in people management and technical and graphical comprehension. Having met all our objectives I am very happy to have taken the role of project manager.